Are your driveway sealer warranties falling through the cracks?

We thought that we would take a moment to share our thoughts on a “marketing” theme which has become prevalent in our industry. The “Warranty” on driveway sealers.

We realize that consumers tend to purchase products which advertise warranties under the belief that a warranted product must be a better product. Driveway Sealing is a time consuming task so why buy a product with a life expectancy of 3 years when there is one on the market offering 6 years. Seldom do consumers get around to actually reading or acting on the warranty.

Over the last few years, we have run across competitive claims boasting 5 year, 6 year and even 10 year protection. However, further reading of the warranty reveals that many of these warranties contain disclaimers or limitations on what is actually covered. We have seen warranty language with limitations such as: “must be single family residence”, “2 coats required”, “must have original receipt and container”, “ removal of snow & ice will void the warranty”. Also most of these warranties are pro-rated and limited to the amount of material required to remedy the problem area.

These warranties are misleading to the consumer. Is it realistic to sell driveway sealer in the Northeast or Midwest and not allow snow removal? Or keep used pails for 6 years?

We offer a realistic 3 year warranty period on our Polymer Modified Driveway Sealer without all of the disclaimers associated with competitive warranties. If a consumer has a problem within that period, we will visit the job site and resolve the issue in a timely manner. We believe that this is what your customers expected when they read the front of the can and not the limiting liability typical on back panel.

ASPHALT EMULSION – the new latex paint?

Have you heard the word “Emulsion” before and were unsure of exactly what it meant? Don’t feel alone, for it is a lingo that is usually reserved for manufacturers and raw goods producers. However, with everyone “going green” these days, emulsion can put you right among the rest of the greenies. In coating terminology, when you hear the word emulsion … think “water-based”. So what exactly is Asphalt Emulsion and why is it now more important than ever?

In the past, manufacturers used solvents to blend with raw asphalt and manufacture coatings. The solvent is used as a diluent to keep the asphalt coating in a liquid state and then evaporated leaving only the asphalt behind. However, changing laws and increasing legislative pressure to produce more environmentally friendly products have forced many companies to switch to emulsified products. This process eliminates solvents and replaces them with water. After asphalt emulsions are applied, the water evaporates leaving the asphalt material behind. So how does the performance of asphalt emulsions compare with solvent-based asphalt coatings?

The result in a nutshell—a significantly less expensive product with numerous benefits. The benefits include:

  •  No odor caused by evaporation of solvents.
  • UV resistance thus reducing “alligatoring” & cracking and extending the life of the coating.
  • Water clean-up rather than stronger and more corrosive products such as mineral spirits and xylene.
  • May be applied over damp surfaces or green concrete.
  • Increased resistance to sagging on sloped roof surfaces.
  • Provision of an excellent base coat for aluminum top coatings.
  • Increased flexibility compared to solvent based products.

What’s the drawback? Asphalt emulsions must be protected from freezing. Asphalt emulsions also require a curing period to become fully water resistant. They should be protected from rain during that period much like a latex paint or a water-based driveway sealer. Widely used for years in the southern sections of the United States, they have been slow to grow in the Northeast & Midwest because of the greater chance of inclement weather. However, if used properly with cooperative weather conditions, one can stand to save a lot of money and be green simultaneously. So the next time you get questions about “durability”, “ease of application” and “environmentally friendly” …think ASPHALT EMULSION!


With all the confusing jargon when it comes to roof coatings, it’s important to know the advantages and disadvantages to various types of products so you know exactly what kind of coating is needed for the job. Many of our products have the label “fibered” or “Non-fibered”. While this seems simple enough, there can be some confusion as to when to use one versus the other. To make a product fibered, we add cellulose or fiberglass fibers, plasticizers, and other additives to create a product with unusually strong bonding and penetrating qualities. Fiber is also used to control viscosity. This prevents coatings from running on steeply pitched surfaces and insures that adequate film build can be accomplished. They also provide internal reinforcement to the coating, which results in greater strength in the dried coating and helps bridge and seal hair-line cracks. So with all these advantages to adding fibers to the product, why would someone use a non-fibered product?

The only advantage to a non-fibered product is that it will spread further on a roof so one wouldn’t have to use as much product. However, because it spreads thinner, it doesn’t give as much protection. Overall, we would recommend a fibered product over a non-fibered product because the advantages outweigh the cost. While a non-fibered product may be cheaper to complete a job, the protection it will provide is minimal compared to our fibered products. By spending a few more bucks a pail, you will get protection that will last longer than a non-fibered and you will end up saving more money in the long run.

HP 365

HP 365 : “The World’s Best Cement”

The first question many people may ask is “Why would you make another type of roof cement”? Don’t Black Plastic, Wet/Dry and Flashing Cement provide enough choices?

The simple answer is that today’s roofing materials are far different than those used in the past. Modified roofing membranes are more flexible and more prevalent. This has changed and raised the performance requirements for a roof cement. Roof Cements are the “glue” which holds a roofing system together. They are used to seal flashings and laps, patch splits, repair leaks and join many dissimilar materials together such as metal flashing to modified membrane. Our HP 365 SBS Rubberized Flashing Cement is formulated to accomplish all of these tasks and can do so even in adverse weather conditions.

HP 365 is stronger and more durable than conventional roof cements. The use of SBS Polymers in the formulation adds flexibility to meet the demands of modified roofing sheets. Our unique, “buttery” formulation makes troweling easy and will convince professional contractors that they have found “The World’s Best Roof Cement”.

Many competitive products contain up to 50% of low cost fillers such as ground limestone. This reduces the cost slightly but drives up the weight/gallon and makes troweling difficult. The use of low cost fillers means that there is less asphalt and polymer in the product which leads to premature cracking, graying and failure of the product. HP 365 contains no low cost fillers. This means easy troweling and longer life. It also weighs less. A 5 gallon pail of HP 365 may weigh up to 10 lbs less than other roof cements.

In short, HP 365 is the best choice for any of your customers who believe that quality and performance matter. While it is priced slightly more than regular roof cement, it will save you time and labor in the long run. Why do a difficult job twice when it can be done effectively and efficiently once?

This product is available in 5 gallon, 3 gallon, and 1 gallon cans as well as in 10 oz. plastic caulking cartridges. Sample are available upon request.

Curb Appeal

CURB APPEAL? …..Time to seal the drive!

The leaves are starting to bud and the last remnants of winter have melted away. It’s the time that many people set their sights on the outside projects designed to beautify and repair their homes. One outside project that is sure to spruce up any home and protect its value is sealing the asphalt driveway that leads up from the curb. It’s a job that most “do-it-yourselfers” can accomplish in one weekend and one which immediately provides a “well maintained” appearance to the home.

The types of Driveway Sealers available to consumers have changed over recent years. For the most part, gone from the market place are the solvent-based sealers due to clean air legislation. Also, the market has shifted away from coal tar- based sealers because of their acrid odor, cost, health concerns, and hazardous environmental profile. In their place are asphalt-emulsion based sealers. We have been fortunate to be a bit ahead of the curve and have been producing asphalt-emulsion based sealers as environmentally friendly alternatives to coal tar for over 15 years.

We manufacture 3 main types of asphalt emulsion sealers:

  1. Asphalt Emulsion Sealer (Product #81270)(Yellow Pail)
  2. Asphalt Emulsion Fill ‘N Seal (Product #81280)(Red Pail)
  3. Polymer Modified Fill ‘N Seal (Product #81290)(Blue Pail)

They provide an effective “ladder” of products to sell as “good”, “better” and “best”. In addition, retail margins can typically be increased on the upper end products.

  • Product #81270 is rubberized and provides good protection while drying to rich matte black surface.
  • Product #81280 has the same attributes as #81270 with the addition a finely graded aggregate to fill and seal small cracks up to 1/8” as well as providing increased traction.
  • Product #81290 builds on the Fill ‘N Seal product by adding polymer to the mix. This increases the wear resistance of the sealer and extends its life 2 to 3 times that of 81270 or 81280. We also recommend this product for commercial pavement or other high traffic areas.

Lastly, pavement repair products such as Crackfiller and Chuckhole Patch provide additional revenue sources for most retailers. They are items which can easily be added-on to most “project materials list” and provide an easy-to-use solution to common pavement problems. Our chuckhole patch is slightly different than most retail products. It stays soft and malleable in the bag and may actually be used in damp conditions Our Liquid Crack Filler is rubberized for increased flexibility and can be used for cracks up to ½” wide.

*Driveway Sealing Tip: On days above 65° F, lighten dampen the driveway prior to sealing. This will cool the driveway to allow additional time for spreading and makes it easier for the sealer to flow into small nooks and crannies.

Green Products

Thinking about jumping on the green bandwagon? It may be easier than you think! More & more, people are looking for an economical way to become a little more environmentally friendly. One easy solution to reduce energy costs is by using Aluminum pigmented roof coatings. For years, asphalt-based roof coatings have been used to protect roof surfaces because of their waterproofing effectiveness and relatively cheap cost. They are touted as “Maintenance Coatings” because of their ability to revitalize and protect roof surfaces thus extending the life cycle. One drawback with most asphalt-based coatings has stemmed from one thing: color.

Asphalt-based coatings are black and they will absorb nearly all the energy of visible and ultraviolet rays that hit them. The result is that roof temperatures on black asphalt roofs can rise to nearly 180-200*F in the summer. This raises interior temperatures and drives up energy costs associated with cooling and makes inside work environments less palatable. The high temperatures also bake out many of the natural protective properties of asphalt more quickly. The addition of aluminum pigment prevents this from occurring and can reduce interior roof temperatures by as much as 27%.

When aluminum is combined with the asphalt, what is produced is an easy-to-use, pliable coating clad by the reflective properties of aluminum metal. The top aluminum surface beautifies the roof, protects the underlying asphalt so it lasts longer, looks better and saves energy! We would expect a typical roof coated to with aluminum roof coating to require re-coating in 7-12 years versus 3-5 years with a black coating. Not only do aluminum roof coatings save on energy costs, but they save your back as well. Bottom line, the next time you need a roof coating, think Aluminum!